LUCHS RARE Tee

The Story Behind the Shirt

This piece is more than apparel — it’s a contribution to conservation.

Germany is home to only around 180 Eurasian lynxes, living in fragmented habitats and constantly threatened by habitat loss and human impact.
But even small actions create real change: with just €100, around 100 m² of land can be made livable for lynxes again.

With every purchase of this tee, we donate directly to:

• WWF Germany — supporting national lynx protection efforts

• The Lynx Project in Harz National Park — working to protect and expand the only stable lynx population in Germany

Your shirt becomes part of the solution — helping rebuild habitat, protect wildlife corridors, and strengthen lynx conservation in one of Germany’s most important ecosystems.

Why you’ll love it

• Premium 240 GSM heavyweight quality

• Oversized, boxy, unisex fit

• 100% organic cotton

• Grown without chemicals or GMOs, using half the water

• Ethically made in Portugal

• Long-lasting structure & softness

• Every purchase supports lynx conservation in Germany
  Discover your new everyday essential — designed with intention, crafted with care, and created to protect one of Germany’s rarest wild animals.

Our oversized tee is produced fairly in Portugal using 100% organic cotton, grown without chemicals, pesticides, or GMOs. Compared to conventional cotton, it uses up to 50% less water, giving you a piece that is as responsible as it is refined.

With its boxy, unisex fit and premium 240 GSM fabric, this tee offers a structured, heavyweight feel while remaining soft and breathable. Built to last. Designed to be worn. Engineered to become your new uniform.

This isn’t just a T-shirt.
It’s a statement — for style, for sustainability, and for the wild spaces that still need our protection.